A journey between luxury and craftsmanship.
During the Milano Design Week, Somma1867 introduces “Diffused Heritage". A special dressing of the Brera flagship store, celebrating the prestigious Somma1867 brand, telling its iconic collections and its dedication to maintain a wool heritage.

The set-up, involving both the interior and the exterior of the store, features three areas, represents the tailor-made and manufacturing excellence of Somma1867:

1. Hospitality: the ‘Firma’ collection
   Aimed for luxury hotels, also aimed at private residences and yachts, featuring a complete offer of satin and percale bedding with refined details expressing uncompromising quality
   
   
2. Print: the ‘Eclectica, collection
   A tribute to immortal floral and ethnic patterns, which evokes ancient traditions through refined colors and fine details on precious satin and velvet.  A sophisticated interpretation of household linen, designed to transform every environment into a sensorial journey.
   
   
3.  Wool: the DNA of Somma1867
   Excellence in the processing of the most noble and valuable wool, handed down through generations, meets innovation to give life to unique creations. A textile art that embodies timeless luxury for blankets and throws, where craftsmanship and design come together to tell the story of an iconic brand.
   

The display will concretely develop through a fluid fabric that will act as a mood board/story, with fabric samples, insertion of different yarns, but also as a history of the brand, thanks to printed historical and archive images. Furthermore, there will be a corner with a device dedicated to personalized embroidery. Thus, an exclusive "tailor-made laboratory" comes to life, which will allow you to enrich your purchases with new monograms, symbols and writings, offering a tailoring experience for those seeking refinement and customization in home textiles.

Through "Diffused Heritage", Somma1867 offers an immersive experience that celebrates Italian textile savoir-faire, enhancing the tradition and innovation of the brand. A journey through fine wools, satins and percales, refined techniques and the timeless elegance that has always distinguished the brand.