Somma1867, the historic Italian company founded in 1867 and a benchmark in the field of high-quality home textiles, proudly announces the opening of a new store in China. This inauguration represents a significant milestone in the brand’s growth and internationalization journey, bringing over 150 years of Made in Italy excellence to the world.

With this new store located in HANGZHOU TOWER MALL, Somma1867 strengthens its presence in the Asian market, responding to the growing demand for products that combine tradition, craftsmanship, and contemporary design. The retail space has been designed as a place where Chinese customers can fully experience the brand, immersing themselves in an environment that reflects the company’s core values: quality, elegance, and attention to detail.

“This opening is a source of great pride for us” says Massimo Moltrasio. “The Chinese market recognizes and appreciates the value of Made in Italy textiles, born from our textile supply chain. With this new store, we aim to offer customers a direct experience with our products, our concept of Italian elegance, and our philosophy.”

The store offers a selection of Somma1867’s most representative collections, from finely woven satins and jacquard fabrics to high-quality wool blankets and throws for the bedroom and living areas, always staying true to the tradition of Italian craftsmanship and maintaining a particular focus on sustainability, premium fibers, and unique designs.

The opening in China confirms Somma1867’s commitment to investing in international markets, consolidating a path of steady growth and reinforcing its position as a recognized ambassador of Italian textile luxury worldwide.